Design is about delighting people. The goal is to blend ergonomic and stylistic treatments in a way that improves a product’s functionality and aesthetics. The best Designs impute a strong center that differentiates the product while exuding wholeness, consistency, and authenticity. Great designers focus on the big picture and on every tiny detail, moving between them as if they were the same. [More]

A design approach that results in strongly centered products that exude wholeness, consistency, and uniqueness. It's an introduction to a larger design philosophy. [More]

Your team is building the next great whatever to replace the last great whatever. You’ve got requirements, use cases, user stories, personas, and all that stuff in full production. If they call you to a status meeting you’ll have lots of proof that the project is going someplace…iteratively of course, since you practice good Agile. But is your next great whatever any good? Stakeholders might be involved in every stage of development, but what about all the little things, the smallest of decisions? Does your product exude wholeness, consistency, and a strong center? Will the product resonate with the people who use it? Is it nice? Is it fun? Does it smile? [More]