Last weekend HP announced a bold new strategy. They are exiting their manufacturing intensive consumer businesses to focus on Software and Services. The message is clear: making real stuff is difficult and costly, whereas making software is easy, almost free money. But HP is missing one important fact about software - making software that people like is actually very hard. Moreover, software is not about engineering anymore, it’s outgrown that phase to become something different – it’s become interactive. Can an old-school engineering firm the size of HP lead in this brave new world of interactive products? [More]