Your team is building the next great whatever to replace the last great whatever. You’ve got requirements, use cases, user stories, personas, and all that stuff in full production. If they call you to a status meeting you’ll have lots of proof that the project is going someplace…iteratively of course, since you practice good Agile. But is your next great whatever any good? Stakeholders might be involved in every stage of development, but what about all the little things, the smallest of decisions? Does your product exude wholeness, consistency, and a strong center? Will the product resonate with the people who use it? Is it nice? Is it fun? Does it smile? [More]