There are Design firms and then there are Design Innovation firms, and the world’s most famous Design Innovation firm is IDEO. Everyone knows IDEO. People in every industry drop their name, quote their founders, read their blogs, and emulate their business model. IDEO appears incredibly open and free-love about sharing their secret sauce, always willing to explain what they do and how they do it. Because of their openness we’ve learned Design Thinking, Mind Maps, new perspectives on Ethnography, and more. Are these the real down-to-earth ingredients behind IDEO’s secret sauce, or are they cleverly designed to send competitors on a goose chase? Have you critically examined their advice or just accepted it on faith? [More]